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Check out some of our latest posts on programmatic and paid digital media

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By Sticky

Basic targeting methodology using a DSP

A DSP aka demand side platform allows you to target users via multiple formats that generally include display banners, video and native advertising. Whatever the format, you need to make sure that your ad has the best possible chance of reaching the right audience. In this short post, we’ll...

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Trends in programmatic 2020

2020 is an exciting year with continued growing investment in the programmatic advertising space. Millions of apps, sites and endless formats from which to choose from. The fragmentation of media and digital touchpoints have arguably made marketers’ jobs increasingly harder. At Advant Technology we help brands and agencies navigate...

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Benefits of Programmatic Advertising

Benefits of Programmatic Advertising Programmatic advertising has been for many years been a medium to buy advertising online, however, in the past couple of years we’ve seen the growth of programmatic for offline advertising like Digital Out of Home and this is only set to increase. For the purposes...

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Machine Learning and AI in Programmatic

Programmatic is the process of using software to buy digital advertising. Here at Advant Technology we specialise in programmatic advertising across the real-time bidding ecosystem. Real-time bidding is the process of buying ads on an individual impression basis. The process of a publisher auctioning an impression from their website/app...

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