Visit Cyprus: Programmatic Display Advertising

Industry: Tourism
Geo: Russia
Services: Programmatic display advertising

Over the years we have had the pleasure of working with tourism boards in Tunisia, Canada, Greece, Poland among others. The extensive experience of working with governmental organisations to promote specific destinations have made us experts in this field. If you’re interested in hearing more about our work in tourism, please speak to our team.

Summary
Our work together with Visit Cyprus was focused around driving visitors to the Visit Cyprus Tourism Information Page through display advertising.

Challenge
Cyprus is a very popular tourist destination with millions of visitors arriving on the island each year. Despite it being a popular choice for European tourists, the country has been struggling to attract visitors from Russia. There wasn’t much website traffic coming from Russia despite the site being translated into Russian. Therefore, increasing awareness among the Russian audience during the holiday planning/booking time became a first step in the campaign.

Solution
Considering the budget, creative capabilities and the best programmatic channels, we focused on display advertising. Our campaign was delivered across travel-related premium websites in affluent Russian cities such as Moscow, Yekaterinburg and St. Petersburg. The team monitored and optimised Google Analytics closely in order to segment traffic sources and feed data back into campaign delivery.

Results

  • The campaign drove 220,000 new visitors to the landing page
  • Our methods resulted in a 20% reduction in bounce rate
  • We saw an improvement of 1.8x average time spent on site

Check out some of our other case studies from working with tourism organisations around the globe.

 

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