Aegean Airlines: Display Banners

Industry: Airline
Geo: France
Services: Display banners

Summary
We worked with Aegean Airlines to drive brand awareness across France through programmatic display banners. We targeted premium news and travel websites and through our ads, we achieved nearly six million impressions.

Challenge
With the financial crisis hitting Greece, Aegean Airlines saw their bookings decrease. They wanted our help to increase brand awareness and air ticket bookings in France.

Solution
We used contextual targeting and strategically placed our ads next to content related to Greece and Mediterranean holidays. The ads were placed across premium news and travel websites using lists such as Comscore Top 20.

As the campaign was running during the Greek financial crisis we applied a blacklist of any pages that hosted negative content about the topic. This ensured that the user would have a positive view of Greece and Aegean Airlines.

aegean-airlines-case-study

 

Results
Nearly 6M impressions from programmatic distribution.

Over the years, we have had the pleasure of working with many tourism organisations and travel brands. Check out some of our other case studies from brands such as Visit Cyprus and Destination Canada.